About

The Story Behind the Shine

Sincerely Hooked was born from founder Madison Heath’s dream of building something meaningful — something that blended her love for fashion, creativity, and entrepreneurship.

After graduating college and stepping into her first full-time job, Madison quickly realized how hard it was to find affordable, high-quality jewelry that didn’t tarnish or turn her skin green. She wanted pieces that could move through busy workdays, workouts, and weekends — without breaking the bank.

What started as a small idea quickly became a passion project. Madison began designing and sourcing stainless steel, 18k gold-plated jewelry that was waterproof, hypoallergenic, and tarnish-free — made to last through real life.

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From Dream to Full-Time Passion

What began as a side hustle soon grew into something more. Rather than continuing down the traditional corporate path, Madison decided to take a leap of faith — turning Sincerely Hooked into her full-time career.

Today, the brand has become a community of women who believe that jewelry should be as strong, beautiful, and lasting as they are.

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Our Promise

• Waterproof + Non-Tarnish — Wear it every day with confidence.

• Hypoallergenic — Safe and gentle for sensitive skin.

• 18k Gold-Plated Stainless Steel — Designed for durability and shine.

• Affordable Luxury — Timeless style without the markup.